What our clients say
Who We Are
At More Than Research
We develop research tailored to each business challenge to generate relevant knowledge, with sound judgment, that adds strategic value to business decisions.
We help you understand reality better so you can make better decisions.
Manu Gallego
Quantitative Director
Graduate in Political Science and Sociology | Master’s Degree in Advanced Data Techniques from the Centro de Investigaciones Sociológicas (CIS).
Manu has worked in market research for more than 30 years at leading research institutes in Spain (Infratest, Synovate, Ipsos). In 2011 he founded MTR and since then has combined his corporate work with teaching. He was a member of the 2019 EFI Awards.
Sandra Orsola
Qualitative Director
Graduate in Psychology from the University of Barcelona, Sandra has managed national and international studies for more than 30 years. Expert in consumer psychology. She is also an Associate Lecturer on the Business Administration degree at the University of Barcelona, where she teaches Communication Strategies and Techniques, and also teaches qualitative research tools at IED.
Juan Fraile
Process Director
Graduate in Computer Engineering. Juan has worked in market research for more than 35 years, serving as Data Processing Director at IPSOS Spain and DP Manager at IOPE, Demoscopia and Research International.
Lucía Cruz
Junior Quantitative Technician
Graduate in Marketing and Market Research from the University of Seville, with specialization in quantitative and qualitative analysis. Lucía is currently studying a Master’s in Neuromarketing, with advanced training in neuroscience techniques applied to consumer behavior and statistical analysis.
What We Do
Inspiration
Trend analysis;
Insight detection;
Idea generation;
Uses and attitudes
Brand diagnosis
Image and positioning;
Brand equity;
Rebranding;
Brand potential
Product mix
Concept refinement;
Product test;
Price test;
Pack test;
Touchpoints
Communication
Advertising pre- and post-tests;
Brand health tracking
Customer experience
Customer journey;
Workplace climate; Segmentation;
Reasons for churn
How We Think
How we reflect
Applied judgment
Because not everything goes. Because having data is not enough.
Rigor, critical thinking,usefulness-oriented.
How we speak
Responsible clarity
We say what matters.Honestly. Carefully.
Simplicity, transparency, focus.
How we interpret
Strategic empathy
By listening actively, because every reality matters.
Empathy, being up to date, critical reading of the environment.
How we work
Collaborative precision
We do it with attention to detail,but not alone.
Reliability, collaboration, openness.
How We Do It
Quantitative approach
- Online survey
- Face-to-face interview
- Telephone survey
- Neuromarketing
- Dashboards
- Mystery Shopper
Qualitative approach
- Focus groups
- Creative groups and confrontation groups
- Workshops with clients
- Ethnographic techniques; safaris
- Online forums and communities (including consumption diaries, photos, etc.)
- Interviews (B2B, B2C, paired, etc.)
Our Clients
